Research: Film openings - Institutional- ( frames

Research: Film openings- Institutional

Creed(2015,Ryan Coogler):

Observations and analysis:

• The title at the start is shown as dirty and damaged which could highlight the character being damaged and hurt but near the end it changes to the title being cleaner and solid which means that he's stronger and not so damaged and tainted.
• The start shows him as a child with a beaten face and then it goes to him being a strong toned man getting ready to fight he's wrapping his arm this is important to show him being stronger.
• 17 titles which show the most important information  which is needed it highlights the main distributors first so the people can have a image or idea of what the film could be about based on the distributors and then it goes to actors and his name is repeated last
• Still image with editing of the words zooming into the audience and the words are white on the dark background showing the power and strength of the character
• The film opening establishes itself through what the audience sees, we as an audience can see the credits from the start informing us who its made by we see the title twice so that it stays in our mind as its the last thing we see.
• The soundtrack( audio line) is shown with one song played from a slow piano at the start then it builds up gradually adding in guitar and a modern beat to make it appealing to young demographics. The audio builds up nearer to the end with vocals being joined in when the woman is shown which highlights her being the singer and empowering the main character as it  intensified when the still of them together is shown.
• The visual line is mainly still images flashing with sound to represent power and the film is made with flashing colours blue, red, green colours which with the images establishes the narrative of the film being a boxing one
• The location is established from the still shots due to the shots being located locally in america and its more focused on inside a fighting ring which also helps to establish the characters through the visual line as we can see the main character having a trainer and a girl which allows us to create a connection between them
• Mise en scene is used in this to create a setting of a boxing ring and the life of a man who trains to be one of the best, he has more modern, street clothes such as Jordans and tracksuits
• The editing of the film creates an gradient of navy blue to create a sense of it being a collection of photos being viewed it also has a blur to create a sense of time being passed.
• Nerve (2016, Jessica Sharzer):

Evaluation/Observation:

• Title is seen at the end of the film, this is purposely placed at the end as its the last thing we see which makes it stick into out minds for longer.
• The editing consisted of modern technology being implemented into the staff names such as emojis, loading buttons, sparkles and in different fonts to make it more modern to younger demographics which the film aims its audience on.
• The institutional line has 20 credits which includes most important names who participated in making the film however In my opinion i think that they have included way to much staff credits and should have included some stills of the film or the characters shown instead of it being mainly names being edited on a black canvas. However they included the names in a creative way of if the name had duty over costume then they would edit the name to look more fashionable like a patterned name or emojis which was used in the case to show how the name linked over that specific job
• Each credit had its own name personalised to the way and the job they had, this is creative and innovative as they had a personal touch added to it which would appeal to the audience. The institutional line work best together when its linked with the Audio line and Visual line but in this case the institutional line works best on its own its has its own personal touch and makes it unique in the way they are portraying their film which appeals to the audience due to it linking modern technology to the names.
• When it gets to Dave Franco and Emma Roberts name they added special effects to it to create a sense of personality out of it, Dave Franco has his name in blue which creates an effect of him being the angel and good one which contrasts with Emma Roberts name which is shown with red with flames highlighting her being the evil and more daredevil.
• The visual line is what the audience sees and throughout the film, we see no images of the actors,setting or even no narrative to whats happening, none of that is shown just editing on the screen. This is where they use the smart idea of adding modern technology to create an image to match their name.
• The audio line has a song which has a catchy beat going along it throughout the trailer and it quiets down the closer it gets to the end of the credits and when the title reveals itself.
• Additionally there are sounds which are added from a soundboard to create more effect such as the first credit had the apple loading icon with was coupled with the loading noise to create verisimilitude this also occurred with the construction icons which had a amplified sound of building materials such as a hammer and a drill being used to create effect, this occurred with the hacking noise, sparkle noise, click sounds, scroll sound and water/fire sounds for the two main actors 

Conclusion:

Film openings allow us as an audience to get a taste of the film, we can see which characters are who, what their situation is and what lead them to that situation. Most trailers which are thriller do well without a narrative but leave it to the credits and institutional line to explain when, where and how the characters got there. Additionally the use of the celebrities names in big writing can intrigue certain audiences as they might watch the film due to the star that is starring in the film which would bring a wider audience to watch .Such credits on screen actually allow us to get to know the producer/director of the films and with the knowledge of the producer next time we see a film by him we will remember the one we have seen before which can give us an  idea on what style the film is. The Film openings also should include the distributors such as Lions gate which allow the audience to have an idea on what the film could be about due to the previous films we have seen with such logo. So for film openings its crucial to have, the directors name at least twice and the name of the film twice to make it the first and last thing they remember, depending on genre there should be characters names besides the character they play in film to establish a connection between them two.


Key things to include in a opening of film:

• Director and producer names-whole staff not needed
• Actors names
• Location
• Narrative
• Audio
• Sound effects
• Some dialogue
• Quick flashy pics of the film
• Title &Credits

POSTERS:

Sufferagette(Sarah Gavron,2015)

Sufferagette(Sarah Gavron,2015)

Suffragette BOX OFFICE:  

Budget: 14 million 

32 million USD

PREMIERE:

Protesters angry at what they describe as "cuts to domestic violence services" have targeted the Suffragette film premiere in London.
Some lay down on the red carpet to make their point.The action was led by a feminist group called Sisters Uncut.Members say they are using "suffragette methods to declare that, as long as violence against women continues, the battle for women's liberation has not yet been won".

DISTRIBUTORS:

Film stars:

Nominations/ Awards:

Merchandise:

Practical Production: I Minute Film

Short film- Spy Mission

This is our tryout of using the cameras and the editing software, we have called this short clip 'Spy mission'

You can guess the genre from the title which which is about spies meaning thriller and more action based film similar to James bond.

Pre-Production:

• We had written down all the possible genres we could do in our school area, we excluded romance or horror as we don't have appropriate location for it we also agreed on not including comedy as we would have to come up with a funny script which would be hard with the time we had given.
• We thought of the Genre: thriller/action
• We focused on who is going to act and who is the cinematographer
• The location was discussed which made us choose if the genre works with the setting
• The character names were discussed and then we selected who plays what role
• We created a story board so that we knew after filming how to order our film scenes.
• We had included all the camera angles and discussed what angles should we use for what scene such as close ups, zooming out, shoulder point of view and first person point of view.
• We searched for props such as tissue paper and a computer which were needed for our scenes
• We gathered equipment such as cameras, tripod and SD card
• Finley had gotten permission to film and use the music room

Production:

• We have chosen to use various scenes to film, we filmed all the scenes we needed in one location and then moved on to other to save time
•  We had made double takes of the scenes in case the first one wasn't good enough
• We had chosen and used a variety of camera angles so each scene is different such as when running up the stairs we had used the cinematographer to run behind her to make the scene more dramatic and realistic, we had close ups such as the one on the villains face to emphasise that hes not a joke and to show that he's serious unlike if it was a full body shot.
• We used props such as a cloth to show the realism and make it more believable
•  The camera was mostly hand held due to all the action, we had the camera follow the main character to show the drama and thrill to make the audience feel like they are there in the film, it engages them into the film.

Post-Production:

• We used final cut pro to edit our scenes, we added sound effects of punching, heart beat at the start of our film which created realism and added suspense.
• We removed scenes which didn't portray what we wanted.
• We edited out some scenes due to the sound on them such as footsteps or laughter which was picked up by the camera in the scenes which we had to crop out.
• We posted it on Youtube so that we could have others to see it and have reviews.

WWW:

As a group we worked well, we had agreed on a genre, we had all participated in ideas. We created our own characters which we agreed on and changed it our self for it to match the movie. 

EBI:

we had worked as a team however it felt quite one sided we had ideas but some were not approved due to laziness of redoing scenes and having to go to the locations.

our editing skills were quite lazy, we had added a funny comment at the end of the film to make the audience laugh even though our film was a action film and not comedy.

could have had more scenes which were more properly edited however it was our first time doing the editing and filming so we did have fun with it.

Outcome:

we have learnt many new techniques such as how to use camera and the settings it has such as, the tripod being used for stationary scenes, the zoom ins and outs, the hand held camera uses and the first person view for the camera.

we also have learnt how to use the editing software such as adding in sound effects, visual effects and cropping and moving the scenes in addition removing the audio from the scene and adding a dialogue voice over or narration.

Spectre (Mendes, 2015)

Spectre (Mendes, 2015)

Best Bits of trailer:

'They say you are finished i just think you are getting started' this is a powerful line to have at the start because we know the other James bond series and they proved how this one is different as they have more to offer which can intrigue the audience to carry on watching as its different from the previous James bond series. Action and driving scenes 'it can go from 0-60 in 3.2 seconds' this is powerful as for an action film and for car fanatics they can enjoy and be pulled into such film due to the gadgets and equipment which is there there's cars, planes stunt jumps shown which are thrilling they make you jump and be involved when the film starts. 

Genre of film:

Action style film it is more aimed at audiences such as teenagers of 16 and more mature viewers who enjoy action and explosions its more targeted at males due to the explosions, gun scenes, fast cars and technology shown.

Actors and Actresses:

James Bond is played by Daniel Craig which is shown from the beginning as he is the focus of the camera he is shown in the spotlight which indicates to an audience that he is the main character in the film. He looks like our conventional James bond whos smart looking.

Fast visual images:
planes flying past, side by side the cars which creates adrenaline, cars exploding, them falling off the elevator, van being shot through with bullets to fast car chases and drifts which are dangerous and wouldn't be done in real life. Near the end of the trailer there is a boat chase, then car chase to a car driving past a building to him aiming his gun to the rolling credit screen.

Voice overs:

'Crossing to a place where there is no mercy' that makes the audience intrigued as they want to know why he's going there, what makes him go there, why will there be no mercy if he goes there and why does he have to be picked to go there?. 'Do you know who links them all?- ME'  this is shown after he looks at a monument where his name is spelt in red which could be blood which shows the trouble he is in and that he's a powerful weapon.

Music in background:

The iconic James Bond Theme can be heard playing in the background over the clips and dialogue which can be quickly picked up by the audience as they would be familiar with it from the previous films with James bond., when the action/fast paced scenes are being shown the theme song is in the background which gives the film originality and style of a classic spy which gets away with things. in addition there is a song which is sang by 'Sam smith'- writings on the wall which was recorded just because of the film which if you haven't seen the film you would recognise the song by the famous artist.

Title appearance:

the title is not seen until the end which would encourage more people to view it due to the ambiguity of the film name so they would have to watch the whole trailer to see the title which can be seen by a wider range of demographics and audiences as many would click off if they see the title of James bond as there's an association to the name already created which is an action film spy genera which may not apply to all so by having the title at the end it can be viewed by a wider audience. The title is created in a way which link to the Genre of film which is action due to it having a bullet shown on screen breaking it with then the writing shown.

Distributors:

Even if people have not seen spectre they could guess that its a good and properly distributed film due to these distributors that have their logo shown at the beginning of film to give the audience an idea on who distributed the film and helped it to be promoted. if they know these logos then they will be familiar with the films distributed by these companies.

BlockBuster films:
James bond was filmed:
>Mexico city, London, Rome, Morocco, Tokyo and Austria
>The production money is used on the props and costume for the opening scene for the 'Day of the Dead' they have all the props from face masks to the crowd and props such as music in the background and in 75mins they had made 1500 costumes put on the extras in the film.
   >Mendes does the lives stunts so that the audience feels it in their guts
   >when helicopter does stunts in the beginning scene its real over all these                
     people
   >week 25-26 establishing shots are taken 

Box Office : 880.7 million USD
Merchandise:

Conventions shown in The Hunger Games: Mockingjay - Part 1 ( Lawrence, 2014)

Conventions shown in The Hunger Games: Mockingjay - Part 1 ( Lawrence, 2014)

Best bits:

'Prepare to pay an ultimate price' this stands out as it makes us think as an audience why do they have to pay a price, who's behind all of this pain and action, why cant it be stopped and what price is there to pay and for what? is it life being sacrificed but to what? which would intrigue the audience with such words.       'if we burn, you burn with us'  it gives a sense of unity that the characters and setting is about that if they do something to her they will pay for their actions it shows her motives of setting free and being the hero by trying to protect the people from evil which would intrigue the audience to watch as they would want to find out why people are hurting and why they would try and do something to the people.

Genre of film:

The Genre feels like its more futuristic and action based on a fake world created by imagination which would be targeted at Youths so teens above 15 which are into films with action and suspense it contains lots of fires, battles, problems and weapons which would attract teens more than adults due to it having a fast paced story line with lots of action and close quarter battles.

Actors and actresses:

The Actors and actresses are not mentioned due to the previous 'Hunger Games' having it mentioned in as this is not the first hunger games so they decided not to put in the trailer as most people are familiar with hunger games and their actors such as 'Jennifer Lawrence' or 'Josh Hutcherson' they decided to include their faces instead of names due to them being already famous from the previous films and sequels to hunger games which would have made their movie careers more popular and them more known.

Fast visual images:
From fighting scenes with guns, and army against one person 'Catniss', her blowing up spaceships with her bow and arrow, grey landscape to fire and destruction occurring in the town to floods and unity being formed by all the civilians to buildings collapsing which shown an impact of action and thriller as there's violence and brutality going on.

One line conversations shown/Voice overs to tell a story:

'No-one else can do this but her'  makes the audience want to know who is she? and its a great way to open the film as it makes us want to watch and find out why her? which intrigues the audience to carry on watching due to the  ambiguity of character. It makes the audience want to know why her? what significance is it if its her? what can she do to save the world?. 'They're coming Catniss'  this is powerful because it will make the audience intrigued in what is coming and why its coming which will catch their attention to other scenes shown in the trailer. This quote will make the audience think who's coming after them and why there's gun scenes and people in armour.

                                                             Credits on screen:

it starts off with the date of the film being released which is zoomed into 'November 21' it makes us remember it due to it being said so early for us to see and take in. Another one says 'Don't miss'  which then leads to 'World wide' which gives a sense of the film being so successful that you have to see what happens next due to the popularity of                                                                         film it makes people think that if they                                                                                     don't watch it then they will miss out on the                                                                           next viral film that will be talked about.

Music type:

After the first credits of 'November 21' dramatic music starts playing which leads to other scenes and action which creates a sense of intense action and fight scenes which wont be easy to beat. The ending it contains a whistle noise which is associated to the 'Hunger Games' its their song which they have produced which matches the ending.

Title appearance and impact:
The title shows a great impact due to it being paired with the theme song created for film it matches the suspense left behind with loud music ending with the whistle sound track. The title is clear and bright it is moving with the fire dispersing which creates an effect of freedom. It has all the symbols associated with Hunger Games such as the mocking jay which is symbolic to the film.


This is the symbol of the hunger games which would have been seen and known by lots of people so even if the audience don't know this film they have definetly come across this logo which would have been advertised with the other 'Hunger games'


Sponsors/ distributors:

This 'LIONSGATE'  logo is shown at the beginning of the film which is important as this distributor is known for their good films which shows that this one will also be a big hit. this sets the film as if you have never seen this film but know this distributor you would familiar with their other films which can give you an image of what this film will be about due to other film distributed by this distributor.

BOX OFFICE:
budget:125 million USD
755.4 million USD

Premiere:

Case Study: Sixteen (brown 2013)

Case Study: Sixteen (Brown 2013)

Trailer link:http://www.imdb.com/video/imdb/vi29732377?ref_=tt_ov_vi

Synopsis: SIXTEEN is an urban thriller about an African former child soldier called Jumah was brought to London by Laura, an aid worker who he now lives with. Jumah is about to turn 16 in two days and wants to leave his violent past behind him. Things seem to have taken a turn for the better with Jumah now; he has a sweet but tentative romance blossoming with a girl at school. But then Jumah witnesses a stabbing and the people involved want to make sure that he says nothing to the police about what he saw that night. Pressure mounts as violence forces it's way back into Jumah's life.

Timing was of the essence! A lot of filming locations were being knocked down shortly after filming. Sections of the campus used for both the school and police station scenes were being demolished around the cast & crew whilst filming. The exterior tower blocks in South London (also used for filming A Clockwork Orange & Misfits) and the housing estate in East London (used for Made in Dagenham & Fish Tank) were also being demolished and redeveloped shortly after filming wrapped


'Sixteen' (Brown,2013) Trailer Conventions:
Best bits:  
When he says 'have you ever held a gun in a mans face' this is powerful shows how he has been through a lot it involves us as it makes us wonder what happened to him and why he has held a gun which intrigues the audience. when he smashes the mirror due to the anger it makes us want to know why he's angry that scene is loud and emotional which involves the audience with curiosity. ' I might not be much of a mother but right now its all you have got' this is an emotional scene which shows tension due to him and what he has done.

Genera of film:
Thriller due to the dramatic scenes of anger and violence shown in addition it highlights when he smashes the mirror, when the man walks into the house and threatens him saying 'stay quiet say nothing' this is a key line from the film because it shows how there's tension and something is going to happen which shows mystery as we as an audience would like to know why he's being threatened and why he's angry.
Film stars:
No names mentioned due to them not being so known due to their lack of appearance in movies. However if the audience likes the look of a character/actor they would search them up and would be more willing to watch the film due to their looks and personality shown.
Fast Visual Images:
The beginning starts off with flashing scenes of the stabbing on the tunnel to them running away,to them being seen by the guy who stabs 'Josh' and lead into the school scene in him in the headteachers office. in addition at the end it shows how he comes to the man that got stabbed, then he punches another man and then to the scene where he picks up the gun and is tempted to use it.

Action interspersed with credits on the screen:
It contains the dramatic scene which leads to this review of a theatrical place (VUE Cinema) which gives positive review which will encourage more people to watch.

'you see with your own eyes and thoughts' this leads on after which highlights the praise that the film gets for producing the film due to it being a nominee based on their hard work.

Near the end of the trailer they show another nominees award that they have got given which is quite spaced out from the previous award that they put up in the middle of the trailer they did this to show that the film is worth watching due to the praise from BFI festival which is a popular event which could attract an audience.

Voice overs to give and tell story:
A voice over of someone saying ' A child soldier, isn't that right jumah' which gives us a sense of the story and that he might get bullied or laughed at for being a child soldier as its wasn't said in the main characters voice which would make the audience intrigued about why hes a child soldier and why there's problems and how others have found out about it. its said in a creepy and sarcastic voice which seems like he is mocking him for being a child soldier as if being a child soldier is something to be marginalised by.

Title appears at the end:
it gives a sense of mystery as it makes you wait for the whole trailer till the end to see what its called so that you can search it up when it comes out. With the title being at the end its brings suspense as it forces you to watch it all and see the best bits before revealing the title. When the Title is placed at the end it sticks more in peoples minds as it's the last thing you see on a screen which gives an image in your head to refer to which is a smart advertising tactic as if it was at the start people would have the title to associate it to unlike when its at the end where you can associate all the images you have seen to the title which makes it more visual in the audiences minds.

Lots of emotions shown in trailer:
Trailer starts off with fear of them running away from the scene that they have just witnessed to jumah being in the headteachers office under pressure of him speaking out on what he has witnessed to other emotions such as him fearing that they will do something to him mother and him, him getting mad and releasing all his emotions through anger which means through him smashing mirrors, being in a fight so dealing with pain to him crying to his mother. The trailer shows various emotions which highlight the emotional roller coaster which this film offers as it portrays a life of a child soldier who had to kill which shows his weakness of emotions being shown when he deals with life.